Every moment of my life has been important.” She forged her own way – from being a self-described “total, absolute, by-the-book California flower child” to becoming a true beacon for anyone who struggled with the concept of aging.Īs she blurted out, unasked at the time, “I am 61-and-three-quarters years old. She was, certainly, living a life that defied expectations. Joseph, a longtime makeup artist in the fashion industry, became a model herself when “discovered” at age 49 on a Manhattan street. Photographer Bob Rozycki and I were invited to Joseph’s home, which was a rambling 19 th-century building in Yonkers on a hill above the Hudson River. I had spent time with Joseph back in 2012 at her then-Yonkers home for a WAG profile, a memorable interview with a kind, funny and spirited woman. The New York Times reported this week that Joseph, 67 and more recently living in Cold Spring, had passed away July 12 from soft-tissue sarcoma. When a friend messaged me with the news of the death of Cindy Joseph, I was shocked and saddened. Back in 2012, we visited with the woman, a model and creator of cosmetics who inspired and encouraged women to embrace their age. Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.WAG was saddened to hear of the passing of Cindy Joseph.
#Boom cindy joseph skin
Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.Ĭindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy. We are proud to say that she succeeded.and BOOM! was born. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided-in her early 60s- to go into the cosmetics business herself. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. At 49, she began her second career as a silver-haired supermodel.
Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models-which later became the inspiration for Boom cosmetics. Long before Cindy founded BOOM!, she had two very successful careers-first as a makeup artist, and then as a silver-haired supermodel.Ĭindy began her career as a makeup artist in late-1970s San Francisco. The older you get, the less makeup you should wear. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. “The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. "As women age, looking fresh rather than made up is the key," Cindy said. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. Our late founder, Cindy Joseph, spent 27 years as a makeup artist.
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